Directs and implements a comprehensive digital strategy for the university’s international presence: content marketing, digital ads, video, photo, social media, email, and multiplatform/mobile web. Leads transformation of the company's digital communications and platforms.
Drives and owns the success of multiple web platforms, including the www.qatar.northwestern.edu website. Leads digital team. Hires and manages content producers, web designers, web developers. Gives creative direction for digital content and design projects. Provides editorial oversight and creates policies for online channels. Enhances visibility and brand reputation nationally and internationally. Manages budget relative to responsibilities.
Directed all aspects of the company’s new media communications. Led the transformation from a legacy/print-first content strategy to an integrated digital/print strategy. Editor and content manager for www.chorusamerica.org. Associate editor of The Voice magazine. Created and directed digital marketing campaigns. Wrote, edited, produced editorial content for print and web publishing. Supervised communications assistant. Designed images and infographics.
Translated written communications, French to English. Assisted head translator.
Wrote ad copy and news articles. Redesigned organization's logo and brand identity. Designed marketing collateral.
Edited and wrote news and feature stories for newspaper, blogs, newsletters, and other publications. Designed ads for student events. Designed layout for campus magazine. Editorial board member of literary journal.